Christen C., the founder of the Plum Effect, established her brand in 2022 after being inspired by a podcast from an educator. years of experience in the paraphernalia business alongside her aunt, Christen merged her business skills with her love for fashion to create a brand that honors the beauty empowerment of fashionable women. Besides her entrepreneurial endeavors, Christen is a passionate educator who enjoys motivating others. Plum Effect embodies her to fostering confidence and individuality in women through chic accessories.