Meet the Owner

​Christen C., the founder of the Plum Effect, launched her brand in 2022 after being inspired by an educator's podcast. Having worked for years with her aunt in the Greek paraphernalia business, Christen combined her business acumen with her passion for fashion to create a brand celebrating the beauty and empowerment of fashionable women.In addition to her entrepreneurial pursuits, Christen is a dedicated educator who loves inspiring others. The Plum Effect reflects her commitment to promoting confidence and individuality in women through stylish accessories.